The influence curve is the whole argument
Two lines cross early in every project. The first is the ability to influence outcomes, which is at its maximum before anything is fixed and declines steadily as decisions are made. The second is the cost of making a change, which starts near zero and climbs sharply once documents are issued, contracts are signed and material is fabricated.
Everything preconstruction does is an attempt to move decisions to the left of that crossing point. Choosing a structural system at schematic design costs a conversation. Changing it at ninety per cent construction documents costs a redesign. Changing it after the steel is ordered costs the steel.



